The objective of the project was to brand a new Indian restaurant. This includes a logo, website, business card, and menus.
The client requested the use of a blue sapphire on a black background for the logo. I chose to create a fusion between a sapphire, and a mandala. The founder of analytical psychology, Carl Jung, described a mandala as a “premonition of a centre of personality, a kind of central point within the psyche, to which everything is related, by which everything is arranged, and which is itself a source of energy. The energy of the central point is manifested in the almost irresistible compulsion and urge to become what one is, just as every organism is driven to assume the form that is characteristic of its nature, no matter what the circumstances”. The mandala symbolizes cuisine very well. There is a central point or purpose surrounded by many different parts (ingredients) that may seem chaotic but actually have a structured order of purpose. Sapphire is the center point where everyone goes to escape the “chaos” outside. It is where they go to just enjoy good food.